4F
Stockman Market
DC White's New Label
2024.08.31
The arrival of autumn items has started in earnest this week, and this week we have featured DC WHITE's training top and training pants on Instagram, a highlight item of autumn items following modact. In my blog, I would like to talk about the brand concept of this special item mainly.
Nylon ZIP JKT, which was newly released last year, was a casual item with a slightly different cut out among DC WHITE items with many items that are close to soothing with navy blue blur as the axis.
However, it became a popular item in the brand at once as an item that creates a mysterious affinity when combined with the casual usability and the navy blue blur, which is good at.
Therefore, from this season, we will expand the worldview of this training top item further and launch a new label in DC WHITE, which is the label DC WHITE ATLANTIC FIELD. Both of these items will be released from such a new label.
ATLANTIC → Atlantic, FIELD → This is a label that releases more casual items using Ivy inspired by field sports and sportswear ideas logos that image a preppy style.
However, if you say DC WHITE, it is after all a navy blue or American classic shirt, so making items that take into account the affinity with such items is the same concept as the training top.
From the background of the launch of such a new label, the training pants newly released this time were born as a pair of the main item, the training top.
ATLANTIC in the brand name → In the Atlantic Ocean, this is the image of the East Coast, the birthplace of the Ivy Preppy culture, and the reason why it is the sea is that it comes from the background of incorporating marine sports from Ivy Preppy Fashion into an item.
The training top is also a sports item in terms of nylon and zip-up, but it is a simple modern design with different hair color from the previous sports item idea item, but it is because it is an item idea of marine sports.
One-border switching design of chest and sleeves found in Mighty Mac's Nylon JKT, an American Malin wear brand that originated as yacht wear.
It is replaced with a lighter and casual nylon material that is now fashionable, suplex nylon, and the silhouette is wide and reminiscent of military wear with a draw-code specification at the hem.
There is quite a lot of body width compared to the length, so if you squeeze the draw cord at the hem, you will have a short length and rounded balance this season. The creator of this ATLANTIC FIELD label is very good at the sense of balance in this area, and expresses the current air feeling in the trad, which is also the core of the brand, in the material and size balance. I like clothes. I'm going to be even more than a straight ball!
New items, training pants are sports items of straight ball like champions in the flow of Ivy and trad, but this training pants are pulling the mold from military. It's a good thing here too.
Because it is a military specification, there is also a side ZIP with hem rubber +, so it is a fun item to be able to arrange various ways of wearing it. The biggest point of this pants is the embroidery of the emblem, but the label name ATLANTIC FIELD + Boat Competition all is crossed and it is labeled as SPORTING CLUB below.
The image is from the idea of marine sports that I talked about in the brand concept and the emblem on the breast of the blazer. So it's this size, right? This embroidery with a presence is very good in fashion.
It will be a point even if you match it with a straight ball, it will be a good idea to hang it with a bold item, and thanks to the embroidery, it will take the place between trad and sports. I just want to try this point.
The color of the embroidery of off-white pants is green, but this is also translated as ant, green represents the brand name FIELD, and green is adopted from marine sports and another field sports = sports on the lawn (tennis, lacrosse, rugby ets). I'm really looking forward to seeing items related to sports around here in the future.
The silhouette is easy, but it is not thick. It is an adult relaxed silhouette. As a result of putting it in a good place that is not an oversize, it goes well with shirts and JKT, and it seems like it is good to scratch with leather shoes.
In addition, the fall and winter specification has a mesh lining on the inner side. When the temperature and humidity drops, which were weak points of nylon pants, the problem that cannot be worn has been resolved. If you are wearing burlap pants, it will be cold and you will not be able to wear them when you enter full-fledged autumn. With these pants, you can enjoy the comfort of nylon pants until the middle of winter.
How about two items that can be used realistically from the start of autumn, and your launch item? This week we are also featured on Instagram for a week, so if you have not seen it yet, please take a look at it together.
DC WHITE ATLANTIC FIELD
Training top
¥22,000( ¥24,200 in tax)
Training pants
¥16,000( ¥17,600 in tax)
See you again. The weather has been the worst lately, but the temperature has definitely dropped! It's time to see the season of overlapping. If you have any items that you can't wear in summer, let's wear them now.
Stockman Market Chofu Store Ito
Nylon ZIP JKT, which was newly released last year, was a casual item with a slightly different cut out among DC WHITE items with many items that are close to soothing with navy blue blur as the axis.
However, it became a popular item in the brand at once as an item that creates a mysterious affinity when combined with the casual usability and the navy blue blur, which is good at.
Therefore, from this season, we will expand the worldview of this training top item further and launch a new label in DC WHITE, which is the label DC WHITE ATLANTIC FIELD. Both of these items will be released from such a new label.
ATLANTIC → Atlantic, FIELD → This is a label that releases more casual items using Ivy inspired by field sports and sportswear ideas logos that image a preppy style.
However, if you say DC WHITE, it is after all a navy blue or American classic shirt, so making items that take into account the affinity with such items is the same concept as the training top.
From the background of the launch of such a new label, the training pants newly released this time were born as a pair of the main item, the training top.
ATLANTIC in the brand name → In the Atlantic Ocean, this is the image of the East Coast, the birthplace of the Ivy Preppy culture, and the reason why it is the sea is that it comes from the background of incorporating marine sports from Ivy Preppy Fashion into an item.
The training top is also a sports item in terms of nylon and zip-up, but it is a simple modern design with different hair color from the previous sports item idea item, but it is because it is an item idea of marine sports.
One-border switching design of chest and sleeves found in Mighty Mac's Nylon JKT, an American Malin wear brand that originated as yacht wear.
It is replaced with a lighter and casual nylon material that is now fashionable, suplex nylon, and the silhouette is wide and reminiscent of military wear with a draw-code specification at the hem.
There is quite a lot of body width compared to the length, so if you squeeze the draw cord at the hem, you will have a short length and rounded balance this season. The creator of this ATLANTIC FIELD label is very good at the sense of balance in this area, and expresses the current air feeling in the trad, which is also the core of the brand, in the material and size balance. I like clothes. I'm going to be even more than a straight ball!
New items, training pants are sports items of straight ball like champions in the flow of Ivy and trad, but this training pants are pulling the mold from military. It's a good thing here too.
Because it is a military specification, there is also a side ZIP with hem rubber +, so it is a fun item to be able to arrange various ways of wearing it. The biggest point of this pants is the embroidery of the emblem, but the label name ATLANTIC FIELD + Boat Competition all is crossed and it is labeled as SPORTING CLUB below.
The image is from the idea of marine sports that I talked about in the brand concept and the emblem on the breast of the blazer. So it's this size, right? This embroidery with a presence is very good in fashion.
It will be a point even if you match it with a straight ball, it will be a good idea to hang it with a bold item, and thanks to the embroidery, it will take the place between trad and sports. I just want to try this point.
The color of the embroidery of off-white pants is green, but this is also translated as ant, green represents the brand name FIELD, and green is adopted from marine sports and another field sports = sports on the lawn (tennis, lacrosse, rugby ets). I'm really looking forward to seeing items related to sports around here in the future.
The silhouette is easy, but it is not thick. It is an adult relaxed silhouette. As a result of putting it in a good place that is not an oversize, it goes well with shirts and JKT, and it seems like it is good to scratch with leather shoes.
In addition, the fall and winter specification has a mesh lining on the inner side. When the temperature and humidity drops, which were weak points of nylon pants, the problem that cannot be worn has been resolved. If you are wearing burlap pants, it will be cold and you will not be able to wear them when you enter full-fledged autumn. With these pants, you can enjoy the comfort of nylon pants until the middle of winter.
How about two items that can be used realistically from the start of autumn, and your launch item? This week we are also featured on Instagram for a week, so if you have not seen it yet, please take a look at it together.
DC WHITE ATLANTIC FIELD
Training top
¥22,000( ¥24,200 in tax)
Training pants
¥16,000( ¥17,600 in tax)
See you again. The weather has been the worst lately, but the temperature has definitely dropped! It's time to see the season of overlapping. If you have any items that you can't wear in summer, let's wear them now.
Stockman Market Chofu Store Ito
